We are looking for a Marketing Planner for a parental leave substitute position. You will be responsible for customer marketing for our sports centres and for taking our digital marketing to the next level. The role combines creative thinking, data-driven development and hands-on execution. The position starts around September–October (or by agreement) and ends at the end of October 2027. The primary place of work is our office on Vuorikatu in Helsinki.

Your key responsibilities include:

• planning, implementing and developing email marketing and marketing automation
• ideating and producing newsletters and other content
• developing the customer journey through automation (acquisition, activation and engagement)
• producing and updating content for our website and online store

How our values – joy, courage, community and responsibility – are reflected in your work:

• We create marketing that inspires people and makes it easier to get moving.
• We try new things, test, and learn.
• We have the courage to develop our marketing based on data and insights.
• We work closely with our internal experts, customer service team and external partners to build a shared understanding of our customers and their needs.
• We communicate clearly, accessibly and with a customer-first approach – making sure information is easy to find and available at the right time, without unnecessary complexity.

In this role, you will have the opportunity to build even better and more targeted customer communications and systematically develop our marketing automation.

We hope you have:

• relevant studies in marketing at a university of applied sciences or university level
• experience in digital marketing, particularly email marketing and automation
• the ability to combine creative thinking with an analytical approach
• an interest in developing marketing through data
• a proactive and collaborative approach to work

Previous experience in marketing within service or customer-oriented businesses and/or the sports and wellbeing sector will be considered an advantage.

We offer:

• meaningful work promoting physical activity and wellbeing
• the opportunity to make a concrete impact on and develop our marketing
• a motivated and caring work community
• flexible ways of working
• comprehensive employee benefits for UniSport’s sports and exercise services, as well as
• University of Helsinki employee benefits, including a wide range of staff training opportunities

The salary is based on level 8 of the University Salary System’s job requirement level for other specialist and support staff. In addition, a personal performance-based component is paid. At the beginning of the employment relationship, your total salary will be approximately €3,000–€3,400 per month, depending on your experience and skills.

How to apply and the recruitment process

The application period ends on Monday 24 August 2026 at 12:00 noon (EEST). You can submit your application via the Apply now link on this page. We recommend including references to, for example, social media channels and websites that you have been responsible for maintaining, either independently or through an external service provider. If you encounter any technical issues, please contact HR Specialist Linda Ylönen at linda.ylonen(at)helsinki.fi.

For shortlisted candidates, the recruitment process begins with RecRight video questions. We review applications as they come in and invite suitable candidates to the video stage. The first interview round will take place during weeks 35–36, and the second interview round at the end of week 36, or possibly at the beginning of week 37.

Internal applicants at the University of Helsinki should apply for the position through SAP Fiori at https://msap.sap.helsinki.fi/. You can find open positions in SAP Fiori under “Recruitment”.

Further information about the position

For more information about the position, please contact the recruiting manager, Anne Poskela, Sales and Marketing Manager, tel. +358 50 3259 510.

Telephone consultation hours:
Friday 14 August, 9:00–10:00
Monday 17 August, 15:30–17:00

Come and help us build healthier everyday lives – we look forward to receiving your application!

A diverse and equal study and working culture is important to us. We are committed to promoting an inclusive university community and encourage qualified candidates from all backgrounds to apply for our positions.

You can read more about accessibility and accessibility services at the University of Helsinki through this link.

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